GTM Systems for Technical Founders
Pipeline engineering, ICP refinement, and revenue architecture for teams that build before they sell.
Technical founders build extraordinary products and then stall on revenue. The pattern is predictable: the product is real, the demo is compelling, and the pipeline is empty.
The fix isn't "hire a VP of Sales." The fix is engineering the GTM system with the same rigor applied to the product.
Define the ICP with Precision
Your Ideal Customer Profile is not "mid-market SaaS companies." It's a specific role, at a specific stage, with a specific pain, and a budget cycle that matches your deployment timeline.
Build the Conversion Architecture
The website, the outreach sequence, the demo script, the proposal template, the follow-up cadence — these are a system. They should be designed as a system, not assembled from random best practices.
Instrument Everything
If you can't measure conversion at each stage, you can't optimize it. Pipeline velocity, stage conversion rates, time-to-close, and average contract value are the metrics that matter. Vanity traffic doesn't.
Revenue is a system. Build it like one.